Badoo Tech – A Developer Storytelling Platform

Role:
Senior Product Designer
Year:
2018
Badoo Tech, screen 1

Overview

Badoo Tech is a dedicated blog platform created for the engineering and tech teams at Badoo to share insights, tutorials, and learnings from working on one of the world’s largest dating services. I designed the website with a focus on clean layout and content prominence, enabling technical articles to stand front and centre.

Badoo Tech: Overview, screen 1

Problem

Engineering and product teams often accumulate valuable tacit knowledge, but it’s rarely captured in a format that’s both public and engaging. At Badoo, the goal was to create a technical storytelling hub where developers could share deep dives, lessons, and community insights, boosting employer brand, fostering team knowledge exchange, and elevating the team’s voice in the tech ecosystem.

Objective: Design a platform that highlights content readability, supports diverse article length and formats, and feels intuitive for both writers and readers

Audience & Insights

Key stakeholders and audiences included:

  • Internal engineers and product teams: Primary contributors and reviewers.
  • Technical job candidates: Potential hires exploring Badoo’s engineering culture.
  • Broader tech community: Engineers and leaders looking for real-world insights from a major tech product.

Design insight: The platform needed to communicate clarity, simplicity, and trustworthiness, technical content should be the hero, without distraction.

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Key Features & Deliverables

Clean article templates supporting varied content types (text, code snippets, images).

  • Structured blog home page with article previews and clear navigation.
  • Responsive design that adapts gracefully from desktop to mobile.
  • Scalable layout patterns for long-form content.
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Outcomes & Impact

While not a commercial product, Badoo Tech served several key purposes:

  • Amplified engineering voice: Developers could publicly share knowledge and experiences.
  • Employer brand enrichment: Showcased Badoo’s engineering culture and expertise to the wider tech community.
  • Internal knowledge base: Helped teams formalise and preserve lessons learned across projects.

The minimalist design ensured content remained easy to consume, encouraging repeat visits and deeper engagement.