Paced – Find balance in your day-to-day
iOS / Android app
Paced is a calendar app that connects with Apple Health to surface insights about activity, sleep, and recovery, helping people plan their days without burning out. I led the product design, design system creation, and website design.
Problem
Modern work-life blends tasks, meetings, and personal commitments into one never-ending stream. While productivity tools keep us organized, they rarely factor in physical and mental well-being.
Users often:
- Overbook themselves without accounting for rest.
- Ignore health data because it’s siloed away in separate apps.
- Fail to spot patterns between activity levels and work performance.
Goal: Create a unified view of schedule and health, helping users make informed decisions that balance output with recovery.
Research & Insights
Targeting busy professionals who track health metrics. Key takeaways:
- People open their calendar multiple times a day, but health apps only occasionally.
- Many underestimate the impact of poor sleep on next-day performance.
- Users value light-touch guidance over rigid rules: nudges rather than nags.
Design system
Built a robust component library to speed up development and maintain visual consistency:
- Color palette emphasizing calm, trust, and clarity.
- Typography hierarchy with distinct visual weights for time, events, and insights.
- Components like insight cards, event modals, and alert banners, reusable across the app and marketing site.
Marketing Website
I also designed the landing page and blog, ensuring the product story extended beyond the app:
- Landing page focuses on benefits first, features second.
- Blog serves as a content hub on work-life balance and healthy productivity.
